Search

Leave a Message

Thank you for your message. We will be in touch with you shortly.

Explore Our Properties
welcome to my

Comprehensive Seller's Guide for San Diego Homeowners

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

Default Image

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

Default Image

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Default Image

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Default Image

Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Default Image

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Default Image

Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

Default Image

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Default Image

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

INSTANT PROPERTY VALUATION

Have a Team of Experts Help You Find Out What Your Home is Really Worth Today

Discover your property's value through our accurate evaluation and tailored insights.

1
2
3
Thank You!
We'll be in touch with your free personalized report. It'll compare your home to nearby properties, taking into account market conditions, location, and features to accurately determine its value.
Search Homes

Client Testimonials

"We highly recommend Chad and Yo. We were recommended to Pagni Real Estate when planning to move back to San Diego after being away for 14 years. Yo was realistic, not pushy (in a good way), and kept us calm through our journey. They truly wanted what was best for us and helped us land the best house."
"We highly recommend Chad and Yo. We were recommended to Pagni Real Estate when planning to move back to San Diego after being away for 14 years. Yo was realistic, not pushy (in a good way), and kept us calm through our journey. They truly wanted what was best for us and helped us land the best house."
Zohra W.
"We decided to move, and it was time to seek our home, and Chad and Yo were amazing again, handling the sale. They are thorough and knowledgeable, and had us priced correctly to not only get us more than we expected for our home, but it also sold quickly and was a headache-free process for us. Chad and Yo are diligent and conscientious and truly care about their clients’ needs."
"We decided to move, and it was time to seek our home, and Chad and Yo were amazing again, handling the sale. They are thorough and knowledgeable, and had us priced correctly to not only get us more than we expected for our home, but it also sold quickly and was a headache-free process for us. Chad and Yo are diligent and conscientious and truly care about their clients’ needs."
Dennis T.
"My husband and I recently moved from LA to San Diego, and working with Yo made the entire transition so much easier. She was incredibly patient, driving us around to explore different neighborhoods and helping us understand what each area offered. She listened carefully to all our requests and really took the time to understand the kind of home we were looking for."
"My husband and I recently moved from LA to San Diego, and working with Yo made the entire transition so much easier. She was incredibly patient, driving us around to explore different neighborhoods and helping us understand what each area offered. She listened carefully to all our requests and really took the time to understand the kind of home we were looking for."
Shuijing Z.
"Chad and Yo are amazing! Great knowledge of the San Diego area. Super personable, very professional, and quick to respond to questions. I will always look to Chad and Yo for all of our real estate needs! 10 out of 10 stars, definitely recommend!"
"Chad and Yo are amazing! Great knowledge of the San Diego area. Super personable, very professional, and quick to respond to questions. I will always look to Chad and Yo for all of our real estate needs! 10 out of 10 stars, definitely recommend!"
Matt S.
"Jo and Chad have helped me buy and sell multiple properties, and always done a terrific job. I was skeptical of real estate agents until I started working with them."
"Jo and Chad have helped me buy and sell multiple properties, and always done a terrific job. I was skeptical of real estate agents until I started working with them."
Jonathan F.
"Pagni Real Estate made things go so easily and effortlessly for us as sellers. Selling property can be stressful, but they took all the stress away and were very attentive."
"Pagni Real Estate made things go so easily and effortlessly for us as sellers. Selling property can be stressful, but they took all the stress away and were very attentive."
David C.
"This is my second time working with Yo, and she is amazing! I trust her completely in all aspects of the process. She has high integrity in conducting business, in that she would have her clients' best interests always and be very honest in her opinions. She is also an expert in navigating through negotiation dynamics. We managed to purchase the house 100,000 under asking. All in all, you would be the first person I go to for my next real estate venture."
"This is my second time working with Yo, and she is amazing! I trust her completely in all aspects of the process. She has high integrity in conducting business, in that she would have her clients' best interests always and be very honest in her opinions. She is also an expert in navigating through negotiation dynamics. We managed to purchase the house 100,000 under asking. All in all, you would be the first person I go to for my next real estate venture."
April L.
"I wish I could give Pagni Real Estate 10 stars! I worked with Yo and Chad separately on different aspects of our purchase and rental of our property, and both were friendly, responsive, professional, and thorough. Their level of outstanding customer service raised the bar beyond my already high expectations. They both went out of their way to ensure our home-buying experience went smoothly. If you’re purchasing or selling a home in the San Diego area, you must consider using Pagni Real Estate. It will be the best decision you make!"
"I wish I could give Pagni Real Estate 10 stars! I worked with Yo and Chad separately on different aspects of our purchase and rental of our property, and both were friendly, responsive, professional, and thorough. Their level of outstanding customer service raised the bar beyond my already high expectations. They both went out of their way to ensure our home-buying experience went smoothly. If you’re purchasing or selling a home in the San Diego area, you must consider using Pagni Real Estate. It will be the best decision you make!"
Jennifer S.
"Chad and Yo Pagni were very proactive and accessible throughout our home sale in Oceanside, California. We are confident that their extra time and interest in our sale brought us more than our asking price. We used them when we bought our home and didn’t think twice about calling them when it came time to sell. They are a truly professional and caring couple, and we would recommend them in a heartbeat!"
"Chad and Yo Pagni were very proactive and accessible throughout our home sale in Oceanside, California. We are confident that their extra time and interest in our sale brought us more than our asking price. We used them when we bought our home and didn’t think twice about calling them when it came time to sell. They are a truly professional and caring couple, and we would recommend them in a heartbeat!"
Buyer & Seller
"We would highly recommend Chad and Yo Pagni for any individual or family looking to sell a home in North County San Diego. We chose them to list and sell our home in La Costa Valley this past May. Their real estate acumen, staging and marketing expertise, and ability to pivot quickly in a rapidly changing market allowed for a quick sale and smooth transaction. They were responsive and sensitive to the "ups and downs" of the home sale process and helped us navigate that process and secure a great price for our home."
"We would highly recommend Chad and Yo Pagni for any individual or family looking to sell a home in North County San Diego. We chose them to list and sell our home in La Costa Valley this past May. Their real estate acumen, staging and marketing expertise, and ability to pivot quickly in a rapidly changing market allowed for a quick sale and smooth transaction. They were responsive and sensitive to the "ups and downs" of the home sale process and helped us navigate that process and secure a great price for our home."
Tammy S.

Follow Us On Instagram